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Chicago Hyundai Equus dealer to receive vehicles soon

Posted on August 29, 2010

The Hyundai Equus is coming to a dealership near you.

Hyundai’s all new flagship model, the Equus is now confirmed to be heading to participating dealers in markets across the country. One such dealer is World Hyundai Matteson. The arrival date for their Equus package, which includes custom ceiling lights, wood floor assembly and matching pylons, is scheduled for mid to late September. World Hyundai dealer Scott Falcone is very optimistic about the Equus is general. “While no one is really sure how the demand for this vehicle will play out, one thing is certain-the arrival of a world class vehicle like the Equus puts the auto industry on notice that there is no slowing Hyundai down. The added brand awareness will translate into more press and buzz about our already red hot product. The Genesis proves that ‘a rising tide floats all boats’. It didn’t hurt that the Genesis turned out be a world class product in its own right and if the Equus is to outperform it, Hyundai is a winner all the way around. We are very excited about the upside of Equus.”

Designed to complete in the luxury sedan segment with the likes of the Lexus LS, the BMW 7 series and the Mercedes S class, the Equus has a lot to prove and in a hurry if it is going to make a dent in the competition’s numbers. Estimated first year sales goals maybe as low as 1200-2000 units. Hyundai dealers are hopeful that if the demand is there the vehicles will be too. Currently, super hot products like the Hyundai Sonata and Hyundai Tuscon are being sold as fast as Hyundai builds them. In fact Hyundai moved production of the Santa Fe to Georgia so the Birmingham,  Alabama factory can focus exclusively on the Sonata which it had to share space with on the production line until the move.

The Hyundai Equus will come in two models for its inaugural year; the Equus Signature and the Equus Ultimate. Estimated price points are between $50,000 and $60,000 depending on configuration of the model.

To get your name on a “first-to-know” list please contact 708.983.6520 and ask to speak with Brian. Check back often as we will have more information on the Hyundai Equus soon. We expect some updated information about the Equus on or about Sept 7th.

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