Hyundai Begins Season Long College Football Campaign

Who is ready for some FOOTBALL?  Hyundai Motor America is tapping into the passion of college football fans this year with a season long marketing campaign across ABC’s family of networks including ESPN and ESPN2.  The overall program includes 64 on-site displays at some of this year’s most anticipated match-ups, print, local media and online support, and on-air advertising during 13 featured games.  Hyundai’s multi-faceted college football advertising program is designed to connect the loyalty of Hyundai owners with the passion of college football fans and traditions of sports teams across the country.   Read more

Hyundai Gives Hope On Wheels

If you walk into your local Hyundai dealership today, you might notice a different type of campaign around the store called “Hope on Wheels,” which is a united effort including Hyundai dealers from around the country, who are joining together to raise awareness about childhood cancer, and to celebrate the lives of those who battle the disease.  This program has seen great success in the past, including over $2 million in donations during the 2010 campaign given to 44 children’s hospitals across the country to support training and research for the doctors involved in childhood cancer research. Read more

2013 Hyundai Genesis Coupe Gets A Makeover

Hyundai Dealer Reviews is ready to share with you what everyone else will have to wait for! The 2013 Hyundai Genesis Coupe has undergone a “visual refresh,” but Hyundai wasn’t planning on showing off their new beauty until the 2011 Frankfort Auto Show. However, our editors found this leak online and we don’t want to make anyone wait a few more weeks to see the finished product. We hope you enjoy these sneak peak pictures which were unleashed from Korea over the Internet from a Genesis Coupe “enthusiast site.” Read more

Hyundai Elantra Ties For First Choice In KBB.com Compact Sedan Comparison Test

Tying for first place along with the Honda Civic, the Hyundai Elantra came out on top in Kelley Blue Book’s all-new 2011/2012 Compact Sedan Comparison Test. The Elantra beat out the Chevrolet Cruze and also the Ford Focus in kbb.com’s very thorough vehicle comparison list. Scoring a 7.5 out of 10 possible points in the ratings, the Elantra won favor with editors throughout sub-categories based on exterior, interior, performance, comfort/convenience, and value.

KBB experts said, “When the 2011 Hyundai Elantra Limited sedan showed up for our test, it arrived as a gut-shot to the entire compact sedan class. It started with the all-new Elantra shape, a small-sedan variation of the look that we already love on the Genesis and Sonata. It continued with a leather-lined, feature-filled interior that would have been considered excessive in a car from the next class up.” The kbb.com experts went on to say, “At $22,830, the Hyundai Elantra Limited was the least expensive compact sedan in our quartet. The Chevy Cruze LTZ had a nervous breakdown. We spotted sweat on the Ford Focus SEL’s lip spoiler. And even the 2012 Honda Civic was having trouble catching its breath.” Read more

Hyundai Motor America Supports Martin Luther King Memorial Project Foundation in Washington, DC

Along with other sponsorships by Leadership Level donors, Hyundai Motor Co will appear permanently in the visitors center of the monument. Furthermore, Hyundai will act as an exclusive, Platinum sponsor for the Dream Gala dinner event, which will take place during the MLK Memorial dedication activities on August 27, 2011, and expected to have over 6,000 guests from around the world. Read more