All New 2012 Hyundai Veloster Awarded Urban Car Of The Year
This year, the Hyundai Veloster won the 2012 Urban Car of the Year award. Runners up were the Chevrolet Sonic and MINI Coupe. Read more
Congress Votes to Approve Korea-U.S. Free Trade Agreement
Hyundai and Hyundai dealers in the U.S. will benefit from the recently approved United States – Korea Free Trade Agreement (KORUS FTA), which was passed by Congress yesterday. This will bring tariff reductions and was truly a monumental day in Washington. Now that Congress has approved this bill, President Obama is expected to sign the bill into law as early as today, October 13. Korean lawmakers must also approve the agreement, and if both sides pass the law, free trade with the Republic of Korea is scheduled to be implemented as early as 2012. The agreement calls for an immediate removal of the U.S. tariff on all auto parts, removal of the U.S. 2.5% passenger vehicle tariff in five years, and removal of the U.S. 25% truck tariff in ten years. Read more
Hyundai To Offer Pandora® In Every 2012 Veloster
Hyundai announced last month that they have partnered with Pandora, the leading personalized radio service, to begin to deliver the all-new Pandora-equipped 2012 Veloster to Hyundai dealerships this month! The Hyundai Veloster is a new model which targets an audience of drivers who are more inclined to seek the technologically advanced and impressive vehicle, or the “digital age” experience. Integrating Pandora as a standardized, added value feature in every new Veloster will make it possible for drivers to access and enjoy personalized radio stations behind the wheel. The Veloster is also fully compatible with the iPhone and has full Bluetooth functionality. Read more
Hyundai Begins Season Long College Football Campaign
Who is ready for some FOOTBALL? Hyundai Motor America is tapping into the passion of college football fans this year with a season long marketing campaign across ABC’s family of networks including ESPN and ESPN2. The overall program includes 64 on-site displays at some of this year’s most anticipated match-ups, print, local media and online support, and on-air advertising during 13 featured games. Hyundai’s multi-faceted college football advertising program is designed to connect the loyalty of Hyundai owners with the passion of college football fans and traditions of sports teams across the country. Read more
Hyundai Gives Hope On Wheels
If you walk into your local Hyundai dealership today, you might notice a different type of campaign around the store called “Hope on Wheels,” which is a united effort including Hyundai dealers from around the country, who are joining together to raise awareness about childhood cancer, and to celebrate the lives of those who battle the disease. This program has seen great success in the past, including over $2 million in donations during the 2010 campaign given to 44 children’s hospitals across the country to support training and research for the doctors involved in childhood cancer research. Read more
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