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Hyundai Sonata continues its dominance

Posted on February 27, 2011

The newly re designed 2011 Hyundai Sonata has been turning heads since the day it hit dealers showrooms. It looks like the showroom traffic is only going to get better if online search results are any indication of future Hyundai buyer habits as Compete.com has indicated out of the last nine months, the Hyundai Sonata has has topped the list of most searched vehicles seven of those months. For those of us at ground zero this is no surprise as the look and quality of the vehicle is second to none.

To a casual observer this may be a little more of a shock as Hyundai continues to show up not only only shoppers lists, but on journalist’s “top award” lists as well making Hyundai the the hottest auto manufacturer in America. We would encourage you to visit your local Hyundai dealer showroom to consider the line for yourself.

Here is the full article from Hyundai USA

Sonata Has Been on More Shopping Lists than Any Other Vehicle in Seven of the Last Nine Months According to Compete Data

FOUNTAIN VALLEY, Calif., 02/22/2011

Hyundai Sonata, the game-changing midsize sedan with its emotional ‘Fluidic Sculpture’ design and all four-cylinder engine lineup, was the most-shopped vehicle in January according to data from Compete, a Kantar Media company. Sonata has been on more shopping lists than any other vehicle in the industry in seven of the last nine months, continuing to top perennial leaders like Toyota Camry, Honda Accord, Honda Civic and Ford Fusion, according to Compete’s analysis of consumer automotive shopping behavior.

Lead by Sonata, Hyundai demand continued its momentum with more than 268,000 in market shoppers in January, representing a 21 percent increase from December 2010. The all-new 2011 Elantra was the second most shopped Hyundai model achieving a six-month high in demand and a 39 percent increase from December. Industry wide, January shopper volume (2.8 million) increased 11 percent compared to January 2010, demonstrating the continued recovery in automotive shopping interest.

“Sonata’s ability to attract and engage consumers over the past nine months has been impressive and they have successfully converted many of these shoppers into actual buyers with Sonata sales up 150 percent in January,” said Dennis Bulgarelli, director of Automotive at Compete. “Shopping activity for the entire industry is up 11 percent, starting off what we think will be a strong year for the automotive industry.”

Hyundai’s all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, dynamic design and luxury features offered with Hyundai’s strong value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission.  The vehicle offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard. Sonata is also available in Turbo and Hybrid versions, with Hybrid achieving class-leading 40 mpg highway fuel economy.

With many safety features, including Electronic Stability Control, Traction Control, and Anti-lock Braking System, Sonata was the first midsize car to receive a five-star crash test rating under the National Highway Traffic Safety Administration’s new, more stringent 2011 system and an Insurance Institute for Highway Safety Top Safety Pick honor, placing it in a safety position unsurpassed in the industry.

“A year after its initial launch consumers continue to be attracted to Sonata’s exciting design, best-in-class fuel economy and outstanding residual value,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Starting off the year as the most shopped vehicle, Sonata is picking up right where it left off in 2010, when it set its U.S. sales volume record.”

Provided by Hyundai News.

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